For Brand Partners

Your Product. Our Territory. Zero Upfront Cost.

We represent manufacturers who want serious Florida coverage without the overhead of a direct sales force.

Why Brands Choose Federated

Building a direct sales team in Florida means hiring, training, managing, and paying salaries before a single order ships. A rep agency flips that model. You get experienced, connected salespeople in the market immediately — and you only pay when they produce.

We've spent 20+ years building the distributor relationships that matter in the plumbing, HVAC, and electrical trades. When you partner with Federated, you're not starting from scratch — you're plugging into a network that's already trusted.

Florida territory coverage
Three Ways to Work With Us
01

Commission-Only Rep

We carry your line, call on distributors, and earn a commission on sales. Zero fixed cost to you. Pure performance alignment.

02

Stocking Rep

We warehouse your product and fulfill orders directly. Faster delivery, lower distributor risk, and stronger sell-through on new SKUs.

03

Hybrid Model

Commission rep for your core catalog, stocking for select high-velocity or seasonal items. We'll recommend the right mix for your line.

What You Get With Federated

Established Distributor Network

Hundreds of active distributor relationships built over 20+ years. Your line gets introduced to buyers who already trust us.

Counter Staff Training

We train distributor counter staff on your products so they recommend your brand when contractors ask.

Contractor Pull-Through

We work the contractor side too — spec-ins, job site visits, and product demos that create demand at the distributor level.

Real Market Feedback

Competitive pricing intel, product gap analysis, and field feedback delivered regularly — not just at year-end reviews.

Trade Show Presence

We represent your brand at regional trade shows and industry events across Florida.

Inventory Capability

For the right lines, we can warehouse and fulfill product — reducing distributor risk and accelerating new SKU adoption.

Full Florida Coverage

Five territories. One agency. We cover the entire state so you don't have to manage multiple rep relationships.

Central Florida
Tampa Bay
South Florida
Northeast Florida
Southwest Florida
Industries We Serve
Plumbing & Water HeatingHVAC & MechanicalElectrical & LightingPumps & MotorsWaterworks & MunicipalIndustrial Controls
Start the Conversation

Tell us about your brand and what you're looking for in a Florida rep. We'll follow up within one business day.